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Managing finances is a vital part of any successful business, and one of the most critical components is Accounts Payable (AP). When handled properly, AP ensures your business pays suppliers on time, maintains strong relationships, avoids late fees, and keeps cash flow running smoothly. But for many growing businesses across Australia, AP becomes time-consuming, error-prone, […]

The more you know about your users and customers, the better chance you have of deploying effective strategies to personalize the customer experience. Personal information, behavioral data on preferences and buying habits, interests, and psychographic data are the foundation of an effective profiling strategy. However, how much is it possible to know about the users […]